San Diego Real Estate Marketing
Our marketing tools include custom print and online marketing solutions to maximize the exposure that our listings receive both domestically and internationally. We also integrate social media marketing and alternative marketing strategies to offer comprehensive and multidimensional marketing plans for every property that we represent.
The level of custom marketing we offer for each listing is based on the listing package of choice. We offer three listing packages that can also be tailored to the property by adding or removing features. The three packages that we offer are Silver, Gold and Platinum. Please contact us to discuss your property and receive a customized listing proposal.
DETERMINING OPTIMAL PRICING FOR YOUR PROPERTY
COMPARATIVE MARKET ANALYSIS
Preparing a comparative market analysis (CMA) report that will provide valuable facts and analysis to determine an optimal price range for your property. We take into consideration comparable sales, property’s square footage, construction materials used, property views, upgrades and lot size as well as the property’s orientation, land usability and any special characteristics that distinguishes your property.
LISTING YOUR PROPERTY
SAN DIEGO MULTIPLE LISTING SERVICE (MLS)
By listing your property in the San Diego Multiple Listing Service (MLS) it will broadcasted to participating brokers and agents that might be working with a potential buyer.
INTERNET DATA EXCHANGE (IDX)
When we list your property in the San Diego MLS we set it up to participate in IDX (Internet Data Exchange). By using IDX technology your property will be automatically listed on all local broker and Realtor websites that offer the capability to search the MLS.
ONLINE REAL ESTATE MARKETPLACES
We list your property on the 3 leading real estate online marketplaces with high search traffic: Realtor.com, Trulia.com and Zillow.com. These websites account for over 50% of Internet traffic related to real estate search.
NATIONAL + INTERNATIONAL WEBSITES
We also list your property in over 60 other real estate websites like Yahoo Real Estate, Wall Street Journal Online, The New York Times Online, Hot Pads and many others to maximize the exposure your property receives from potential buyers browsing these sources.
MARKETING AND ADVERTISING YOUR PROPERTY
We will introduce your home to local brokers thru broker caravans (open house for brokers) and to domestic and international brokers using online marketing tools (more info below).
Professional high impact photographs of the property will be featured on property listings and used for Internet, social media posts and all online and print marketing materials.
EMAIL BLAST CAMPAIGNS
Email blast campaigns are used to market your property to Real Estate brokers and agents nationally and internationally (over 20,000 professionals). Email blasts are also used to target our past client database with expands to over 2,000 qualified contacts both domestically and internationally.
Custom “Just Listed” postcards and/or flyers are sent to everyone in the building/complex/gated community/neighborhood once the property is listed. Typically we send between 1,500 and 3,000 postcards depending on the property’s location. Direct mailings are also sent to our network of clients and contacts that fall within the target audience set for your property. Materials are printed on high quality, 100 lbs, recycled paper.
Custom property brochures and/or flyers to present to potential buyers during a showing. Materials are printed on high quality, 100 lbs, recycled paper.
We market your property in the various social media platforms like Facebook, Twitter, Pinterest, Instagram, Active Rain and others. Social media engages people in conversations and creates followers which in turn can help us get your property in the eye’s of thousands of users at the touch of a button. We utilize both organic posts and paid ads to market listings in social media.
PROFESSIONAL PROPERTY VIDEO
A property and lifestyle video is professionally produced and published to the various real estate websites that feature the listing. The video is also published to social media platforms like Facebook, Vimeo and YouTube. We also distribute the property video via email blast campaigns to local, domestic and international agents and brokers in addition to everyone in our database of past and current clients. *Optional*
DEDICATED PROPERTY WEBSITE
The property website is custom designed and includes information, professional photos, video, aerial drone footage, floor plan, 3D model and any other details relevant to the property in addition to featuring lifestyle information and resources about the area where the property is located. The website will be search engine optimized (SEO) and listed with Google and all the major search engines and promoted on all print, online and social media marketing to ensure maximum exposure. *Optional*
3D PROPERTY MODELS
A 3D Model is a complete three-dimensional representation of the property which allows prospective buyers to “walk” thru the space to experience it as if they were there. *Optional*
Featured publications we can use include San Diego Premier Properties & Lifestyles and Dream Homes San Diego. *Optional*
Property booklets that are custom designed and printed in gloss or matte high quality paper stock of 100+ lbs. *Optional*
If you are considering listing your home, condo or loft in San Diego we’ll love the opportunity to talk to you about how we can be of service. Please call us or contact us online and we’ll get back to you promptly.
Interested in listing your property with us?
Contact us or fill out our San Diego Home Seller Questionnaire.
Want to know how much your property is worth?
Request a free Comparative Market Analysis Report.
Want to receive a printed copy of our listing presentation?